We don’t see your data as a resource to exploit—it’s a responsibility we hold with care. Every detail you share with us begins with your permission, and it stays under your control.
This policy isn’t about fine print. It’s about drawing a clear line—between what we ask, why we ask, and what happens next. We believe that privacy isn’t given once. It’s something we keep earning, moment by moment, by staying transparent, keeping things simple, and never assuming more than you’ve agreed to.
Read on, knowing that your trust sets the terms.
1. Privacy Essentials
Let’s begin by grounding you in the basics—the things you deserve to know upfront. This section helps you understand the terms, scope, and laws that shape how we handle your personal information—so you can move forward with clarity and confidence.
A. Key Terms
We’ll keep it simple, so we’re always on the same page.
a. “Humane Mind,” “we,” “our,” and “us” refer to Humane Mind Limited—the company responsible for handling your personal information with the care it deserves.
b. “You,” “your,” and “users” mean anyone who interacts with us—whether you’re just browsing or actively engaging.
c. “Services” means any way you interact with us. This includes visiting https://www.humanemind.com, connecting via social media, joining our research initiatives, receiving our e-commerce or customer support, engaging in promotions—online or offline—and participating in our surveys or outreach.
d. “Personal Information” or “Personal Data” means anything that can identify you—on its own or when combined with other information.
e. “Data Controller” is us—Humane Mind Limited. This means we decide how and why your personal information is collected, used, and protected. We’re registered with the UK Information Commissioner’s Office (ICO) under registration number [XXXXX].
This Privacy Policy (the “Policy”) lays out what personal information we collect, why we collect it, how we use it, and how we keep it protected—plus your rights and how to exercise them.
B. Policy Scope
This Policy reflects how we handle your personal data, in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
It applies to:
a. All personal information we process, wherever you are in the world.
b. Every interaction you have with us—whether as a user, a visitor, or someone acting on behalf of someone else.
c. Any personal information you provide about others (with their consent, where required).
This Policy does not cover:
a. External websites, plug-ins, or apps you may access through our links. Those are governed by their own privacy policies.
b. Data that’s not considered personal under the law.
By using our services, you agree to the practices described in this Policy. Since privacy laws can differ based on where you live, we recommend you stay familiar with the local rules that may apply to you.
We may update this Policy from time to time. When we do, the “Last Updated” date at the top of the page will change. The latest version always applies.
For a more complete view, please also check:
- Our Cookie Policy – for how we use cookies and similar tech
- Our Terms of Use – for how we offer and govern our services
If you have any questions—or want to exercise your rights—please reach out to our Data Protection Lead at [email protected].
2. Privacy Principles
Your privacy isn’t just protected here—it’s honoured. It’s yours through and through.
These principles aren’t tick-boxes. They reflect the core of how we think, build, and act.
A. Trust by Law
We only collect, use, or share your information when we have a lawful reason—or your clear permission. We don’t just follow legal obligations; we earn your trust by respecting your choices.
B. Clear Integrity
From the first point of contact, you’ll know what we collect, why, how it’s used, and who (if anyone) it’s shared with. No hidden clauses—just clarity that travels with you.
C. Defined Purpose
We only collect what’s needed for clear, specific reasons. If we didn’t explain it upfront, we won’t use it. No surprises. No side uses. Just purpose-aligned processing.
D. Data Essentials
We don’t ask for more than we need. Every bit of personal data has a reason behind it. No clutter. No excess. Just what’s necessary, nothing more.
E. Data Precision
Your data stays accurate, complete, and current. If something’s off, we fix it. Because data should reflect you—not a version of you from six months ago.
F. Retention With Intention
We hold your data only for as long as it’s needed—no longer. When that time ends, we delete or anonymise it responsibly. Every record has a lifecycle—and we respect it.
G. Security Safeguards
We take every precaution—technical and organisational—to keep your data safe from theft, loss, or misuse. Privacy isn’t just promised here. It’s engineered.
H. Accountable by Default
We don’t pass the buck. We take full responsibility for how your data is handled—through reviews, audits, and records. Because trust isn’t a passive thing. It’s upheld.
I. Your Rights, Your Way
You have full control—access, correction, deletion, portability, and the right to say no. We give you the tools, the transparency, and the respect to make empowered choices.
J. Privacy by Design
Every product, service, and process is shaped with your privacy in mind—from the first sketch to the final click. It’s not a layer we add. It’s the foundation we build on.
K. Mindful Sharing
If we share your data, it’s because it’s necessary—and done responsibly. Every partner we work with is held to our same standard of care. Your data doesn’t lose protection once it leaves us.
L. Cross-Border Care
If your data ever crosses borders, its protection stays intact. We use robust legal mechanisms and safety checks to keep your data just as secure abroad as it would be here.
M. Youth Privacy
We don’t knowingly collect data from children under 13. If ever needed, we’ll obtain verified parental consent first—and act in the child’s best interests, always.
N. Privacy with You
We listen. We ask. We improve. Your feedback helps shape how we think about privacy—not just for today, but for what comes next.
O. Data for Good
We believe data should serve—not exploit. Every decision we make considers its ripple effects on your life and our shared world. We use data to build better, not to take more.
3. Legal Bases for Processing Your Information
Your privacy is not just protected by policy—it’s backed by law and guided by principle.
Here’s how we lawfully and ethically handle your personal data, based on six legal bases under the UK GDPR:
A. Your Consent
We ask before we act. When you give us your consent, you’re trusting us with something personal—and we honour that trust.
Consent isn’t just a formality; it’s your voice, your choice. You can withdraw it at any time, no explanation needed. We’ll respond, no pushback, no delay. Respect is the baseline.
B. Contractual Necessity
When you engage with us—whether by using our services, seeking support, or accessing content—you enter into a relationship built on mutual commitment.
We use your personal information strictly to deliver what we’ve promised. That includes managing your account, fulfilling your requests, or tailoring experiences to what matters most to you.
C. Legal Obligation
Sometimes, we’re legally required to process your information—whether to comply with tax laws, regulatory obligations, or lawful requests from authorities.
In these cases, it’s not optional. But it is transparent. We tell you why certain details are needed and how the law guides us.
D. Legitimate Interests
We operate in a real world—where running a business and protecting users go hand in hand.
We rely on legitimate interests only when your rights and freedoms are not outweighed. That means no hidden agendas—just responsible uses of data in ways you’d reasonably expect.
Here are some examples of our legitimate interests:
a. Curated Connections – Only relevant updates. No spam.
b. Protecting Our Space – Cybersecurity isn’t optional—it’s essential.
c. Fraud Prevention – We fight fraud to protect everyone.
d. Internal Accountability – Our team works under rules that are checked and balanced.
e. Service Improvement – Feedback becomes insight. Insight becomes progress.
f. Defending Our Rights – We stand up for ourselves and for fairness when needed.
Each use is carefully weighed. We never trade your freedom for our convenience.
E. Vital Interests
In emergencies—where life, health, or safety are at stake—we may process your data to protect you or someone else.
These moments are rare. But when they come, we act with urgency, responsibility, and care.
F. Public Interest
Sometimes, our responsibility extends beyond individuals to the public.
This may involve public safety efforts, health research, or fulfilling duties that contribute to societal good.
When we act in the public interest, we do so with thoughtfulness—balancing individual privacy with shared benefit.
4. Information We Collect
The information we collect depends on how you interact with us. Sometimes you share it. Sometimes it’s gathered automatically. Either way, we use it to make your experience more relevant, seamless, and meaningful.
Here’s how it works:
A. Information You Provide Voluntarily
You’re in control here. This is what you choose to share with us.
a. Registration and Account Setup
i. Filling out forms: You may share your name, contact details, and preferences when signing up for updates or completing service requests.
ii. Creating an account: This typically includes your name, date of birth, gender, email, phone number, and a secure password.
b. Communication and Feedback
i. Customer support: You provide details about your issue, your account, or how we can help.
ii. Surveys: You may share your experiences, opinions, and sometimes your age or region.
iii. Community interaction: When you engage with us on social platforms or forums, we receive what you choose to share—profile info, posts, likes, and interactions, depending on your settings.
c. Marketing and Events
i. Newsletters: You share your name and email to stay in the loop.
ii. Promotions and events: Contact and preference details help us tailor experiences to your interests.
d. Purchases and Transactions
i. Ordering from us: You share details like your name, contact info, billing/shipping addresses, and payment information.
ii. Instalments or finance: Additional details are needed if you choose financing options, such as bank or credit details.
e. Interactive Content
i. Whether it’s a review, a poll, a shared photo, or a comment—you’re giving us insight into your preferences, interests, and often, your personality.
B. Information We Collect Automatically
This is gathered when you interact with our website, app, or services—no extra effort from your side.
a. Technical Information
i. Log files: This includes your browser, IP address, access times, and the pages you visited.
ii. Device info: The type, model, operating system, network, and unique identifiers help us optimise your experience.
b. Location Information
i. We use GPS, Wi-Fi, and cellular data to understand your location—only when necessary, and only with your permission.
c. Usage Information
i. Cookies: These help us remember your settings, personalise your experience, and improve our services.
ii. Analytics Tools: These give us insight into what works and what doesn’t—so we can improve your experience, not invade it.
iii. Web Beacons: These help us see whether emails are opened or which content connects best with you.
d. Engagement Information
i. Social Media Widgets: Features like a Facebook share button may collect basic data and use cookies.
ii. Profile Links: Clicking through to our social media pages also shares some information, depending on your platform’s privacy settings.
C. Information We Receive from Third Parties
Sometimes we learn about you through trusted partners and tracking tools that help us serve you better.
a. Third-Party Insights
These include details such as your age, gender, interests, purchase habits, browsing behaviours, and lifestyle preferences.
b. Marketing and Analytics Partners
They help us understand how you interact with our ads, what content you prefer, and how to improve the relevance of everything we offer.
c. Enrichment Data
This includes contextual factors—education, work-life, financial bracket, social behaviours, and environmental influences—that help us craft offerings tailored to your life.
5. How We Use the Information We Collect
We don’t just collect information—we use it with purpose. Every piece of data helps us serve you better, support your journey, and build experiences that feel personal, relevant, and respectful.
Here’s how we put your information to work:
| Type of Information | Use of Information | Legal Basis |
| Account Information (Full name, Login Credentials, Profile Details, etc.) | To manage your account, keep things personal, and make your experience seamless. | Contractual Necessity |
| Contact Information (Email addresses, Phone Numbers, Postal Addresses, etc.) | To stay connected—sending updates, offering support, and answering your questions. | Consent; Contractual Necessity |
| Payment Information (Credit Card Details, Transaction History, Payment Methods, etc.) | To securely process your payments and complete transactions. | Contractual Necessity |
| Demographic Information (Age, Gender, Occupation, Marital Status, etc.) | To personalise our offerings and make them more relevant to you. | Consent |
| Location Information (GPS Data, IP Address, Location History, etc.) | To offer features, content, or services based on where you are. | Consent; Legitimate Interests |
| Technical Information (Device Type, Operating System, Network Data, etc.) | To optimise our services for your device and keep things secure. | Legitimate Interests |
| Usage Information (Page Views, App Usage, Interaction Data, etc.) | To understand what you enjoy and improve how our services feel. | Legitimate Interests |
| Behavioural Information (Purchase Behaviour, Browsing Habits, Engagement Metrics, etc.) | To make marketing and content more personal and timely for you.. | Legitimate Interests |
| Lifestyle Information (Hobbies, Daily Activities, Travel Habits, etc.) | To tailor content, services, and recommendations to your lifestyle. | Consent |
| User Content (Reviews and Ratings, Feedbacks, Multimedia Contents, etc.) | To learn from your voice and shape services that reflect your needs. | Consent |
| Marketing Preferences (Communication Preferences, Content Choices, Offers and Promotions, etc.) | To send only what matters to you—no noise, no clutter. | Consent |
| Accessibility Preferences (Content Presentation, Language Settings, Support Preferences, etc.) | To make sure everything works the way you need it to. | Consent |
| Health Information (If Applicable) (Data from Health Apps and Wearables, etc.) | In emergencies, to protect life. Otherwise, to personalise health-related services thoughtfully. | Consent; Vital interests |
| Employment Data (Educational Background, Employment History, performance Evaluations, etc.) | To manage employment matters or assess your application. | Contractual Necessity; Legal Obligation |
Important Note: In addition to the legal bases listed above, there may be times when we rely on other lawful grounds to process your personal information. This includes situations where we’re legally required to act—what’s known as a Legal Obligation—and moments where processing serves the broader good, referred to as Public Interest. Whenever these apply, we’ll always keep you clearly and transparently informed.
6. Disclosure of Your Information
We treat your personal information with the care and dignity it deserves. Still, there are moments when sharing becomes necessary—either to serve you better, meet operational needs, or comply with lawful requirements. When that happens, we do it transparently, responsibly, and only with those who earn our trust.
A. Sharing Information with Partners
We collaborate with partners who share our vision and values—organisations with whom we can do more, go further, and create greater impact. These partnerships aren’t just business decisions; they’re intentional alignments built to enhance your experience and address meaningful challenges.
When we share your personal information with these partners, it’s under strict safeguards. They must adhere to the same rigorous data protection standards we follow, with contractual agreements that ensure confidentiality, security, and lawful processing. Your information remains respected—wherever it travels.
B. Sharing Information with Third Parties
To bring you the smooth, reliable experience you expect, we work with third-party service providers—experts in their field, chosen for their reliability and professionalism. These include payment processors, technical infrastructure providers, customer support platforms, and other service enablers.
We share only what’s essential for them to perform their role—no more, no less. Each third party is vetted and bound by clear data processing agreements that limit their use of your information, require strong privacy safeguards, and compel them to comply with data protection laws. Your privacy doesn’t pause—no matter who’s involved.
C. Sharing Information Through Business Transitions
If Humane Mind Limited ever undergoes a change in structure—such as a merger, acquisition, or asset transfer—your personal information may be shared as part of that transition. This ensures continuity of service, even if the business behind it changes.
Should such a moment arise, we’ll do it with integrity: protecting your data through legally binding safeguards, maintaining your rights, and notifying you whenever possible. The standards you’ve come to expect from us won’t waver—no matter what the future holds.
7. International Transfer of Your Information
In a world where connection knows no borders, your information may occasionally need to travel—just like our ideas, efforts, and collaborations. As part of our global operations, we sometimes work with trusted partners and service providers based outside the United Kingdom. These partnerships help us improve performance, strengthen security, and deliver experiences that feel seamless—wherever you are.
But when your personal information crosses these borders, our duty to protect it never fades. No matter where your data goes, it remains guarded by the same principles we uphold here at home.
We use internationally recognised safeguards—like the UK’s Standard Contractual Clauses and other lawful mechanisms—to ensure your information stays private, secure, and respected. We work only with those who meet the high standards of data protection required by law and expected by you.
So, whether your information is processed next door or across the globe, it’s still protected as if it never left your side.
8. Retention of Your Information
Your personal information isn’t just data—it’s part of your story with us. Every interaction, every moment of trust, is something we hold with care. That’s why we only keep your information for as long as it genuinely serves a purpose—yours or ours.
Here’s how we approach that responsibility:
A. Service Continuity
We retain your information for as long as you’re with us—to keep your account active, your preferences intact, and your experience seamless.
B. Legal Obligations
Some data needs to stay a little longer, because the law says so. This includes tax records, contractual documents, and audit trails, all held for the duration legally required.
C. Resolving Disputes
If there’s a disagreement or concern, we keep the necessary details just long enough to resolve it fairly and close the loop lawfully.
D. Improving What We Offer
To learn, evolve, and enhance your experience, we retain certain insights—but only while they help us build better experiences for you and others.
When your information has fulfilled its purpose, we don’t just forget it—we respectfully retire it. Whether that means secure deletion or responsible anonymisation, we do it with the same care we gave it from the beginning.
Throughout it all, our promise remains: your information will always be handled with discretion, security, and dignity. Because privacy isn’t about what we keep—it’s about how we honour it.
9. Security of Your Information
Your personal information is not just data—it’s a part of your identity. We hold it with reverence. Protecting it isn’t just our duty; it’s a reflection of the trust you’ve placed in us, and we treat that trust as sacred.
Here’s how we keep your information safe:
A. Advanced Safeguards
We use industry-leading technologies—encryption, secure servers, firewalls—to protect your information at every stage, from storage to transmission.
B. Constant Vigilance
Our security measures aren’t static. We routinely update them, test for vulnerabilities, and adapt to emerging threats to stay one step ahead.
C. Controlled Access
Access to your data is limited strictly to trained personnel on a need-to-know basis. This isn’t just policy—it’s a matter of principle.
D. Real-Time Monitoring
We continuously monitor our systems to detect and address potential risks before they become problems. When it comes to security, we believe in prevention, not reaction.
E. Privacy as Culture
Security is not just technical—it’s personal. Our entire team, from leadership to support, operates with a shared commitment to protect your data in every interaction.
Still, no system—however strong—is immune to every risk. The internet, by nature, carries certain uncertainties, and while we do everything in our power to protect your information once it reaches us, transmission over the web is never completely secure. Any data you share with us online is sent at your own discretion and risk.
But once it arrives, it’s in our care—and we’ll guard it with everything we’ve got.
10. Your Rights Over Your Information
Your personal information belongs to you. We’re simply its custodian—and we honour that role with care and respect. That’s why we make it easy for you to understand, access, and take charge of your data.
Here’s what you’re entitled to:
A. Right to Access
You can ask us what personal information we hold about you, why we hold it, and who we share it with. We believe in full transparency.
B. Right to Rectification
If something’s wrong or outdated, you can ask us to fix or update it. Your information should reflect you—accurately and fairly.
C. Right to Erasure
When your information is no longer needed—or if you simply want it gone—you can ask us to delete it. This is your “right to be forgotten.”
D. Right to Restrict Processing
In certain circumstances—like if you’re contesting its accuracy or how we use it—you can ask us to pause how we process your data. We’ll still store it, but not use it until things are resolved.
E. Right to Data Portability
You can ask us to hand over your data in a structured, machine-readable format—either to you or directly to another organisation of your choice.
F. Right to Object
If you feel our processing impacts your rights or freedoms, you can object. This includes saying no to direct marketing—your inbox, your choice.
G. Rights Around Automated Decisions
You have the right not to be subject to decisions made solely by algorithms or profiling, especially when it significantly affects you. We believe in the human touch.
H. Right to Withdraw Consent
If you’ve given us permission before, you can change your mind at any time. It won’t affect what’s already been done—but we’ll stop moving forward on that basis.
How to Make a Request
If you’d like to exercise any of your rights, just email us at [email protected] (our Data Protection Lead will personally handle it). We’ll respond as soon as reasonably possible—usually within 30 days. If more time is needed, we’ll let you know why and keep you informed.
To protect your privacy, we may ask you to verify your identity before processing your request. If we need more details to clarify or complete your request, we’ll let you know right away.
You won’t normally have to pay anything. But if your request is clearly repetitive, unfounded, or excessive, we may charge a small fee—or in rare cases, decline the request with a reason.
11. Privacy Protections for Children
Children deserve extra care, especially when it comes to their personal information. At Humane Mind, we take that responsibility seriously.
Our services are not designed for children under 13, and we do not knowingly collect their personal information without verified parental consent. If we ever discover that we’ve collected data from a child under 13 without consent, we act immediately to delete it.
Here’s how we protect young users and support their guardians:
A. Parental Consent First
If you’re a parent or guardian and believe your child’s information was shared with us without your permission, you can reach out to us at [email protected]. We’ll help you review the data or request its deletion—promptly and respectfully.
B. Age-Appropriate Safeguards (13–18)
For users aged 13 to 18, we put additional safeguards in place. We explain how their data is used in clear, age-appropriate language, and we seek consent wherever needed—making sure their privacy is respected as they grow.
C. Education Before Collection
We share helpful resources for both children and parents to understand digital privacy. Because knowing what’s at stake makes it easier to choose wisely.
D. Minimal Collection, Maximum Respect
We only collect what’s truly necessary for a young person to access and use our services—nothing more. We make sure this data is used strictly for its purpose and always under robust protection.
E. Clarity and Control for Parents
We believe parents and guardians deserve full visibility. That’s why we make it simple for them to access, review, or delete their child’s data at any point—no red tape, no confusion.
F. Enhanced Security, Always
Children’s data is shielded by extra layers of security—ensuring it’s never misused, altered, or accessed without clear authority.
G. No Loopholes for Third Parties
We don’t allow third-party services to collect data from children unless they meet the same strict standards we uphold—and only with the right protections and verified parental consent.
We’re committed to creating a safe and respectful space for children—and a clear, reassuring experience for the adults who care for them. If you have questions or concerns about how we handle children’s data, email us at [email protected] —we’ll always listen.
12. Your Voice Matters
At Humane Mind, privacy isn’t just a policy—it’s a relationship. And like all meaningful relationships, it’s built on listening.
We believe the clearest path to progress begins with you—your questions, your suggestions, your concerns. Every message you send us helps us serve you better, think more clearly, and act more responsibly.
A. Tell Us What You Think
If something feels unclear, if you have ideas to make things better, or if you simply want to know more about how your data is treated—please speak up. Your feedback helps us learn, adapt, and grow.
B. Reach Out Freely
You can contact us any time at [email protected]. Whether it’s a simple query or something more serious, we’ll read it carefully and respond with the care it deserves.
C. Help Us Improve
Every voice helps shape the future of Humane Mind. We regularly review and apply feedback to refine our privacy practices, strengthen protections, and improve your experience—not just in theory, but in action.
D. Be Part of Something Bigger
We don’t just want users. We want thoughtful collaborators. When you share, you help create a more ethical, transparent, and user-respecting digital space—not just for yourself, but for everyone.
Thank you for your trust. It means everything. And your voice? It will always be heard.